Smart Choice is pleased to announce the promotion of Jef Morgan to Senior Vice President (SVP) of InsurTech. In this role, Morgan will oversee strategic growth, operational excellence, and the expansion of carrier partnerships within the InsurTech space.
Since joining Smart Choice in 2011, Morgan has been an integral part of the company’s success, playing a key role in driving innovation, strengthening partnerships, and enhancing overall business operations. His vision and expertise have contributed significantly to the company’s growth and continued success in the industry.
“Jef has demonstrated outstanding leadership and a deep understanding of the evolving InsurTech landscape,” said Ashley Wingate, Executive Vice President of Sales and Distribution with Smart Choice. “His ability to execute strategic partnerships makes him the perfect choice to lead this carrier division into the future.”
In his new role, Morgan will focus on expanding market reach, fostering collaborations with top-tier carriers, and ensuring Smart Choice agency partners have access to the best InsurTech companies to drive growth and efficiency.
“I’m honored to take on this new role and continue working with our incredible team and partners,” Morgan said. “The InsurTech space is evolving rapidly, and I’m excited to help shape the future of insurance through technology-driven solutions.